Vector Studio

Due to the fact that I often build quality sites because I know the work will pay out when I enter a certain niche I almost never get slapped by Google, if at all. In this example, I registered a domain around 2006. If I look at it today, it wouldn’t meet the Adwords Guidelines anymore. It would be a typical thin affiliate site.

However, back in the day it worked, and it didn’t receive a slap, ever .. Some months passed and suddenly the offer was canceled. There hadn’t been an alternative so I stopped the Adwords campaign and slowly forgot about the site.

Now we’re writing almost 2009 and I picked up that site again because I got a new offer which fits perfectly into that topic. So I started building a great landingpage, put up unique content like mad and transformed that thin affiliate site into an Adwords Beauty.

I checked through everything to be sure the content is fine and started creating the new Adwords Campaign. After I submitted I had instantly a quality score of 1 or 2 on all my keywords. I never had such a low quality score when I started a campaign, so I had been pretty surprised.

I created several AdGroups, optimized the Landingpage, the ads, everything.. but I didn’t pass the bad quality score, it was just sticking with me. I decided to wait 24h, no luck. The bid prices were totally normal, but the quality score didn’t get the campaign going.

So I moved everything to a new domain, set up a new Adwords Campaign and finally got the quality score I expected, a 9 of 10.

What does that tell us? Don’t think you’re save of slaps as soon as you stop a certain campaign. In this case I got slapped after I took my Adwords Campaign offline. If they find you, they slap you.

Too bad, the domain got at least a little bit of domain-age already. Maybe I can bust it out now, let’s see how long it takes.

Quality pays out, as long as you don’t expect the site to be a short-term-money-maker.

Since MySpace opened up their advertising plattform people were on steriods placing their ads there. Unfortunately it doesn’t seem to work that well yet.

I got an approved campaign running there which got about 30k Impressions in the first 3 days. The CTR was about 11% which is quite good. However, for about 5 days the campaign isn’t getting any impressions anymore. I tried resubmitting it and tried to find my way through the bloated interface, without any success so far.

A MySpace Campaign sounds pretty interesting to me, but it won’t work out with a plattform which is far away from being done. I better invest my time into traditional PPC until you can call it final.

Steam is becoming the #1 source for buying PC Games online.

“Within the next three months we see sub-10% growth rates in our traditional core packaged goods retail business,” said Newell. “But right now we’re seeing close to 200% growth in the development of these alternative ways of connecting with customers.

Valve expects online distribution sales from its Steam platform to pass over its retail business by 2012. We would be happy to help you reaching this goal!

Steam is easy to use, has integrated social features and offers a lot of games already. I don’t think any other plattform will be able to outnumber Steam anymore, the install base and variety of contracts is just too big. If you run a gaming site, this would be a great commission source.

So who’s up for it? CJ, Zanox, Tradedoubler, Azoogle.. ? Should be a piece of cake for you guys to convince the faithless retailers out there, huh?

Welcome to my english Online Marketing Blog.

AdChased is about PPC, SEO, Analytics and Online Marketing. This blog will provide howtos and personal experiences. It will not provide news or paid reviews.

As I’m starting this blog with Wordpress 2.5 already, I will only use tags and no categories. Should be way more comfortable.

Stay tuned for more and enjoy my posts, I’m always looking forward to every kind of feedback.