Steam Affiliate Program
Steam is becoming the #1 source for buying PC Games online.
“Within the next three months we see sub-10% growth rates in our traditional core packaged goods retail business,” said Newell. “But right now we’re seeing close to 200% growth in the development of these alternative ways of connecting with customers.
Valve expects online distribution sales from its Steam platform to pass over its retail business by 2012. We would be happy to help you reaching this goal!
Steam is easy to use, has integrated social features and offers a lot of games already. I don’t think any other plattform will be able to outnumber Steam anymore, the install base and variety of contracts is just too big. If you run a gaming site, this would be a great commission source.
So who’s up for it? CJ, Zanox, Tradedoubler, Azoogle.. ? Should be a piece of cake for you guys to convince the faithless retailers out there, huh?
Tags: Affiliate Programs
Am 5. October 2009 um 18:18 Uhr
Agreed. Steam would make a great source of affiliate commissions on my websites. Plus, they would make a lot of money from first time buyers of Steam games that would later become repeat buyers since they have Steam on their computer.
Am 24. January 2010 um 14:36 Uhr
Their user base does a lot of free marketing for them already. I.e. It’s partially a social site where people are encouraged (and do so) buy games for friends as gifts, recommend games, and are taunted by seeing people on your friends-list with the status of “in a new game you don’t have.”
In my opinion, as far as customer orientation goes, steam is a big fat fail right now. Once you buy a game on steam, you can never trade or resell it and they (intentionally?) put this in the fine print, so you don’t realize you’re screwed until you wake up cold, naked and sticking to someones bed you didn’t know. I think this kind of intentional customer attack (imo, they do this to “force” addtl. sales) can make an affiliate look as bad as steam. Fix? Steam should make games tradable within the system or sellable- EVEN IF THEY TAKE A SMALL COMMISSION. Bastards. Just want to give you a fair warning so people don’t mistrust your brand due to a brand you understandably were mistaken was customer friendly.
Where is the “subscribe to comments” link on this thread?
Am 26. June 2010 um 19:18 Uhr
I’m back, even without a “subscribe to comments” link. I shouldn’t have said “Bastards” in my previous post. To Steam, I apologize for that- anyone can make mistakes… Hopefully you will correct yours screwing your userbase too.
I was a little heated up I think because the old tradition (as is still the current tradition with Console games) is to sell your old games to get money for a new game. This increases the overall longevity of the game considering people who never would have bought it at the normal rate bring new life into it by the purchase of a cheap used game via eBay or a free used gift from a friend/brother/father.
If you buy a game from steam, know that you can never give it to anyone or sell it. You must tell your brothers and friends to give money to Steam even though you own a copy you don’t use anymore.
Also, with the ability to resell used games, I find my likeliness to buy a new game goes up, considering if I decide I don’t like the game, at least I can sell it and get part of my money back and someone else will have a chance to see if they like it even cheaper. The whole digital game delivery market is great, but resell ability is a huge negative and IMHO really effects the starting value of the game too, because its value is reduced to zero immediately after buying it.